Hi all,
Have you ever been faced with the task of having to write an email promotion to your list, and then realized that you didn't know what to say or how to say it?
Michael Rasmussen's new video course "
Email Promos Exposed" promises to solve that problem for you by walking you through the actual process of creating killer email promos step-by-step.
I decided to see if Michael's videos live up to their promise by trying them out myself. Here's what I found:
Overall Quality
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The first thing I noticed when I opened up the first video was the stunning production quality. He used Camtasia Studio for the production, which is now the industry standard for creating high-quality screen capture video products. The audio is near studio quality, and the graphics are very professional. These videos were made by someone who KNOWS what he's doing. Well done!
I also liked how Michael divided the videos up by section, and then again by sub-section. For example, one video is all about the subject line, and then there are different parts of that video that each cover a certain area of crafting a killer subject line.
Now let's move onto...
THE ACTUAL VIDEOS
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Here's a brief summary of each video. Obviously it's impossible to list every single thing here, but I want you to get a feel for what each onecovered, and how well it covered it.
VIDEO 1 - INTRODUCTION
This video served as an introduction to the whole course. You get to see a picture of Michael in his every day life, and he establishes his credibility right up front by talking about some of his massive successes online. He even provides proof of credibility by displaying two checks in the amount of $50,000 and $25,000 which prove that, when it comes to the subject of making money with email promos, he knows his stuff.
This is a good lesson for anyone to get. Whenever you're teaching people how to do something, it's good to establish your credibility up front, so that there's no doubt about whether or not you'requalified to talk about the subject. Most product developers either skip or minimize this step.
VIDEO 2 - BEFORE YOU WRITE THE PROMO
This video talks about some things that no other marketer has bothered to mention. You'll learn things like:
* The mindset you need in order to write a killer promo
* The different tools you need before you get started
* How to keep your emails laser-focused
* How to create an outline that practically writes the email for you.
This was a fantastic video, and did a good job of kicking things off.
VIDEO 3 - THE SUBJECT LINE
I liked this video, because it talked about one of MY biggest weaknesses when it comes to writing email promos... the subject line. The subject line is a confusing topic, because nobody's 100% sure what the best tactics are.
Michael breaks it down, and reveals:
* The biggest secret for writing a subject line that makes people insanely curious.
* Techniques for personalizing the subject line.
* Mistakes to avoid when using personalization.
I was surprised to find that I was making some ofthe mistakes that Michael mentioned in this video, but now I know better.
VIDEO 4 - THE OPENING
This is where a lot of people slack off when writing their emails. Michael talks about how important it is to create an opening that is conversational, and then reveals techniques and examples on how to do that.
He also reveals:
* How to get people to keep reading your email once they've opened it.
* How to make your opening interesting.
* Mistakes to avoid when creating your first few paragraphs.
VIDEO 5 - THE BODY COPY
VIDEO 6 - THE CALL TO ACTION
VIDEO 7 - CREATING AN EFFECTIVE P.S.
VIDEO 8 - COMMON MISTAKES PEOPLE MAKE
VIDEO 9 - HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS
VIDEO 10 - HOW TO WRITE BACK END EMAIL PROMOTIONS
VIDEO 11 - CREATING AFFILIATE EMAIL PROMOTIONS
It's 100% Free Videos !
Click Here and get them now.
It's all yours !
Cheers !
Vince
